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ProAssets LLC

Online Store Manager

Certificates : Evidencia de estudios (Mandatory)

Division/Department : Management

Skills : Interpersonal skills, Strategic planning, Problem solving, Flexibility, Decision making, Project management, Persuasion skills, Goal orientation, Leadership, Judgement, Stress management, Attention to detail, Customer satisfaction, Initiative, Work ethic, Planning, Communication, Multitasking, Teamwork, Participative leadership

Experience : 3 Years

Reports to : Paula Cartagena

Shift type : FullTime   |  Salary type : Exempt

  

1 year ago

Date : 03/26/2024

Job Description :

General Description

Build and lead the execution of e-Commerce initiatives to support the company's overall online sales, brand, and customer experience goals.

Principal Responsibilities:

  • Drive exceptional conversion metrics through all digital touchpoints while ensuring the brand experience is consistent on all platforms
  • Expertly merchandise our online presence through the analysis of customer behavior and inventory management
  • Strategically plan, execute, and monitor 1 to 1 digital channel content via email, SMS, and other mediums
  • Work closely with purchasing teams to develop direct-to-consumer product exclusives while also using analytics to help guide future product development
  • Drive strategy, planning and execution of key acquisition/retargeting channels, to drive engagement and conversion, while tracking against key metrics.
  • Analyze site metrics and synthesize digital campaign performance across marketing channels leveraging that information to help lead our customer engagement strategy
  • Lead site experience improvements through analytics while also providing a strong user experience that drives satisfaction
  • Oversee third-party vendors and work with partners on strategic initiatives that will improve site KPIs including product reviews and test/targeting
  • Support the preparation of the annual budget, monthly and quarterly forecasts, and monitor reports on results versus budget/forecast based on historical data and analytics

Requirements:

  • Bachelor’s Degree in a relevant field of study.
  • Minimum 3 years management level experience in online sales & digital marketing.
  • Extensive Shopify experience with technical knowledge of both native and 3rd party features and tools.
  • Project management and brief writing experience.
  • Exceptional forecasting, analytical, and operational skills.
  • Exception experience with email marketing tools.
  • Paid and performance advertising management experience.
  • Expert skill with Google Analytics.
  • Ability to recognize and adapt to the quickly changing digital landscape.
  • Retail industry experience preferred. Front-end development experience (HTML, PHP, etc).
  • Content creation experience (photo, video, or otherwise).

EEO